This article will give you tips to raise your LinkedIn profile ranking. LinkedIn is the world’s most popular professional site for networking. Which means it has quickly become an indispensable tool for recruiters and job seekers alike. Therefore, if you’re looking to boost your career, chances are that you’re already using the platform.
But is your LinkedIn profile as well-optimized as it can be to attract the right kind of attention. Or are you neglecting to make simple changes that can make a big impact?
Here are some tips to get the most of your LinkedIn profile!
Make Sure Your Photo is Professional
Simply adding a photo to your LinkedIn profile can make you 14 times more likely to be found. Whether others click on your profile will in part depend on the picture you choose to use. Get a headshot photo where you are making direct eye contact, presenting a friendly smile, and showing a professional front. Beware of any background distractions in the photo and avoid using selfie snapshots, which come across as unprofessional.
Highlight Your Experience in the Summary
The Summary section is an important piece of your LinkedIn profile. This is where you can directly promote and market yourself as a professional. Inform hiring managers and recruiters why you are someone they should talk to for a job opening they have available. This is also a section in which to build in keywords that matter which will help you come up on top in search results.
Showcase Your Skills
When you add skills to your LinkedIn profile, it increases your profile views by up to 13 times the amount it would otherwise receive. Oftentimes, hiring managers and recruiters search for talent based on specific skills required for the job. The more your profile is identified with specific skills and the more endorsements received for those skills, the better your profile will rank in search results. Work to identify and prioritize what skills are important for the job you are after and engage with your contacts to endorse those skills.
Give and Ask for Recommendations
Take time to request LinkedIn recommendations as these are golden. For example, recommendations from people you have worked with carry a lot of weight. To a potential employer, a LinkedIn recommendation is like a reference in advance. Review your contacts and approach the ones who can vouch for your work and put in a good word in the form of a recommendation.
Show Off Your Interests
Joining groups and following companies in your current or desired industry shows up on your profile. It also lets others know more about your career and extracurricular interests.
Creating an eye-catching LinkedIn profile is not daunting. On the contrary, it is rewarding and worthwhile. So, take a few hours to invest your time in personal branding and see it pay you back 10 fold. Follow these tips on how to create a LinkedIn profile for job search. And guess what? You will be stunned at how fast hiring managers will notice your profile. Who knows? You may just land interview and eventually your dream job.